Level Up Your Brand: The 4 Tiers of Reply Guys Explained

GM friends 🫡

Been in Web3 for officially 7 years, but professionally 5 years, and it’s been a real journey.

I have been operating VYB3 (my agency) since November, utilizing different channels like X (Twitter), LinkedIn, YouTube, and, of course, this newsletter.

It seems like a lot to juggle, but honestly, newsletters are the best way for me to learn skills and then share them in my own words, which only solidifies my understanding.

Enough about me…

Today I have a QUICK update as we are breaking down the 4 tiers of Reply Guys and how someone can charge up to $2500 to $3000 per client (real, I have done it) and handle up to 3 clients at the same time.

How do you differentiate when offering top-notch Reply Guy service?

There was nobody really talking about this before, but just like social media roles, there are actual tiers to being a Reply Guy.

After working with over 10 Web3 brands, I have built a real understanding of what clients want and the high expectations they set, especially if you are charging $2500–$3000 for 50 replies a month.

YES, you need to level up your skill set to meet client expectations.

Let's dive into the breakdown! 👇

Tier 1 Reply Guy

Junior level, most people start here…

• Fluent English speaker

• No Web3 industry knowledge

• No understanding of memes, trends, or insider culture

• Only good for basic interactions

• Cannot help a brand grow presence or build real relationships

Tier 1 Reply Guys are fine for casual replies, but not good enough for serious Web3 projects.

Tier 2 Reply Guy

Now we are leveling up.

• Fluent English speaker

• Lives and breathes Web3 culture

• Understands inside jokes, trends, and insider language

• Matches the energy and "vibes" of the community

• No longer sounds like an outsider

At Tier 2, real relationship building finally starts.

Your replies actually connect, and people are more likely to visit your profile and follow.