Ultimate Reply Guy Strategy (Pt.2)

GM friends 🫡

It has been a while since I wanted to continue my newsletter.

The truth is that a newsletter is a great source channel to establish authority within any industry where you want to be known as a thought figure.

Since I want to take my newsletter seriously, I have decided to mainly make it around business, personal development, and growth, and relate it as much as possible to the Web3 sector.

If you are reading this, yet you are not SUBSCRIBED, wtf are you doing? (joke, plz sub)

Reply Guy Basics

A reply guy builds genuine relationships by engaging daily with valuable content from the timeline.

It’s not just about talking; it’s about smartly using target audiences or big accounts for reach and smaller ones for mutual growth.

The aim should be more impressions, more followers, and building those deeper connections as discussed in ‘‘Ultimate Reply Guy Strategy (Pt. 1)’’.

Provide Value: drop insights, extra info, or even a different perspective.

User Humour: a relevant custom meme or a GIF can win people over.

Brand Your Emojis: pick about 5 that vibe with you and stick to them.

Note: there is so much more to this; I will eventually write a ‘‘Reply Guy Manual’’ e-book.

What is the value proposition of being a Reply Guy?

It’s one thing to be a reply guy, but how do you explain this strategy to a Web3 company looking to grow its presence?

Here is a method that I always share with my clients:

Reply To Content

As a reply guy, using lists and replying to the “latest” content is key.

You ultimately don’t want to be replying to anything beyond the 2-4H timeframe.

Provide an insightful comment or a relatable meme; your goal is to spark an emotion, such as laughter, and make it as engaging as possible.

BONUS: Reply to major accounts within a minute or two to increase the odds of getting those +10K impressions.